This Privacy Policy ("Policy") sets out how cx778 ("we", "us", "our", or "the Company") collects, processes, stores, and protects personal data belonging to users ("you", "Player", "Member") of the cx778 online platform, accessible at cx778.net (the "Platform"). It applies to all products and services offered through the Platform, including casino games, sports betting markets, live dealer tables, promotional programmes, and the cx778 payment cashier.
cx778 is committed to handling all personal data responsibly, transparently, and in accordance with the data protection obligations imposed by our international gaming licence and applicable privacy laws. By registering a cx778 account or using any part of the Platform, you confirm that you have read and understood this Policy and that you consent to the processing of your personal data as described herein.
This Policy should be read together with the cx778 Terms & Conditions, which govern the overall relationship between you and cx778. In the event of any conflict between this Policy and the Terms, the Terms shall prevail except where this Policy specifically addresses a data protection matter.
For the purposes of this Policy, cx778 acts as the data controller in respect of all personal data collected through the Platform. As data controller, cx778 determines the purposes and means by which your personal data is processed. cx778 operates under an international gaming licence, the terms of which include independent data protection and player privacy obligations.
Where cx778 engages third-party service providers to process data on its behalf (for example, payment processors, KYC verification services, or game software providers), those providers act as data processors under written data processing agreements that require them to handle your data only on cx778's instructions and to appropriate security standards.
cx778 collects the following categories of personal data from Players:
| Data Category | Examples | Required for Registration? |
|---|---|---|
| Identity & Contact | Name, CNIC, email, phone | Yes |
| Financial & Payment | JazzCash number, bank account | Yes (for deposits/withdrawals) |
| Gaming & Behavioural | Bet history, session logs | Generated automatically |
| Technical & Device | IP address, browser, device type | Collected automatically |
| KYC Documentation | CNIC scan, selfie, proof of address | Required before first withdrawal |
cx778 collects personal data through the following means:
cx778 processes your personal data only for specific, legitimate purposes. The table below summarises our key processing activities, their purpose, and the legal basis on which we rely:
| Processing Activity | Purpose | Legal Basis |
|---|---|---|
| Account registration & management | Create and manage your cx778 Player account | Contract performance |
| KYC & age verification | Verify your identity and confirm you are 21+ | Legal obligation / Licence condition |
| Payment processing | Process deposits and withdrawals via JazzCash, EasyPaisa, bank transfer, etc. | Contract performance |
| AML & fraud prevention | Detect and prevent money laundering, fraud, and account abuse | Legal obligation / Legitimate interest |
| Responsible gaming monitoring | Monitor for problem gambling indicators; enforce self-exclusion | Legal obligation / Licence condition |
| Customer support | Respond to queries, complaints, and disputes | Contract performance / Legitimate interest |
| Marketing communications | Send promotional offers, PSL specials, and platform updates | Consent (opt-in only) |
| Platform analytics | Improve Platform performance and user experience | Legitimate interest |
cx778 does not sell your personal data to third parties for commercial marketing purposes. We may share your data with the following categories of recipient, strictly on a need-to-know basis:
To process your deposits and withdrawals, cx778 shares relevant financial and identity data with payment service providers including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and card processing partners. Each provider receives only the data necessary to complete the relevant transaction and is bound by its own regulatory obligations with respect to data security.
cx778 uses third-party KYC service providers to verify player identity documents (CNIC, passport) and conduct AML screening. These providers process identity data exclusively for verification purposes under contractual data processing agreements with cx778.
The casino and sports betting games available on the cx778 Platform are powered by third-party software suppliers. These providers may receive pseudonymised session data necessary to operate the game software (such as a session token or player identifier). They do not receive your full name, CNIC, or financial details.
cx778 will disclose personal data to relevant regulatory bodies, law enforcement agencies, or licensing authorities where required to do so by law, court order, or the conditions of our gaming licence. Such disclosures are made only to the extent required and are not within cx778's discretion to withhold.
cx778 may share data with its legal advisors, auditors, or other professional advisors where necessary for the conduct of legitimate business operations. All such advisors are bound by professional confidentiality obligations.
cx778 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, regulatory, and licensing obligations. The following general retention periods apply:
| Data Type | Retention Period | Reason |
|---|---|---|
| Account registration data | 5 years after account closure | Licensing & AML regulatory obligation |
| KYC documents | 5 years after account closure | AML / CTF legal obligation |
| Transaction records | 5 years after transaction date | Financial regulation / Licence condition |
| Gaming session logs | 3 years after session date | Responsible gaming monitoring / Dispute resolution |
| Support correspondence | 3 years after resolution | Dispute resolution / Quality assurance |
| Marketing consent records | Until consent withdrawn + 1 year | Evidence of lawful marketing basis |
| Self-exclusion records | Indefinite (permanent exclusion) or duration + 2 years | Responsible gaming / Licence obligation |
Upon expiry of the applicable retention period, cx778 will securely delete or anonymise your personal data in accordance with industry-standard data destruction procedures.
cx778 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
The cx778 Platform uses cookies and similar tracking technologies to enhance your experience, maintain your session, and gather analytics data that helps us improve the Platform. The following categories of cookie are used:
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Session management, login authentication, security tokens | No — required for Platform to function |
| Functional | Remember your language preference, display settings, and responsible gaming settings | Yes — may affect Platform functionality |
| Analytics | Collect anonymised usage data to improve Platform performance and identify bugs | Yes — via cookie preferences |
| Marketing | Track promotional campaign effectiveness (only used with your prior consent) | Yes — withdraw consent at any time |
You can manage your cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will prevent you from logging in to your cx778 account. Third-party cookies set by game providers operate under those providers' own cookie policies; cx778 does not control third-party cookie behaviour.
As a cx778 Player, you hold the following rights with respect to your personal data. To exercise any of these rights, please contact the cx778 support team in writing at the address provided in Section 14. cx778 will respond to all valid data rights requests within 30 days.
The cx778 Platform is strictly intended for users who are 21 years of age or older. cx778 does not knowingly collect personal data from individuals under 21. If you are under 21, you must not register an account, access the Platform, or provide any personal data to cx778.
As part of our KYC process, cx778 verifies the age of all Players before permitting withdrawal activity. Any account found to belong to a person under the age of 21 will be immediately suspended, all funds will be held pending investigation, and the relevant data will be handled in accordance with applicable child protection obligations.
If you believe that a minor may have registered a cx778 account or provided their personal data to cx778 without authorisation, please contact our support team immediately so that the appropriate action can be taken.
Due to the international nature of cx778's operations and the global infrastructure of our third-party service providers, your personal data may be transferred to and processed in countries other than Pakistan. Such transfers occur in the following contexts:
Where personal data is transferred internationally, cx778 ensures that appropriate safeguards are in place, including contractual clauses that require the receiving party to protect your data to standards equivalent to those applied by cx778. By using the cx778 Platform, you acknowledge and consent to these international transfers as described in this Policy.
cx778 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, regulatory requirements, or platform features. When material changes are made, cx778 will notify registered Players via email or a prominent notice on the Platform prior to the changes taking effect. The updated Policy will always display the current effective date at the top of this page.
Continued use of the cx778 Platform after the effective date of any revised Policy constitutes your acceptance of the updated terms. We encourage you to review this Policy periodically to stay informed about how cx778 protects your personal data.
If you have any questions, concerns, or requests relating to this Privacy Policy or cx778's handling of your personal data, please contact our Data Protection team. cx778 support is available 24 hours a day, 7 days a week.
Email: [email protected]
Please include your registered username, the nature of your request (e.g., access request, erasure request, complaint), and sufficient detail to allow cx778 to identify you and process your request efficiently. cx778 aims to acknowledge all data rights requests within 5 business days and to resolve them within 30 days.
Six commitments that underpin every data decision we make as a platform operating for Pakistani players and beyond.
Every byte transmitted between your device and cx778 is protected by SSL/TLS encryption. Whether you are depositing via JazzCash, checking your bet slip, or updating your account details, your connection is always encrypted.
Card payments on cx778 are handled exclusively by a PCI-DSS Level 1 certified processor. cx778 never stores your full card number on its own servers, eliminating a whole category of financial data risk for Pakistani card users.
Our KYC process protects not just cx778 — it protects you. By verifying every player's identity and age (21+), we ensure that no one else can register an account in your name or access your funds without passing identity verification.
cx778 does not sell, rent, or trade your personal data to third-party advertisers or data brokers — full stop. The only third parties who receive your data are those directly involved in operating the cx778 platform on your behalf.
From access requests to erasure, cx778 gives you genuine control over your personal information. Submit a request to our support team and we will action it within 30 days — no runaround, no delays beyond what the law requires.
cx778's international gaming licence independently requires us to maintain specific data protection standards, undergo regular audits, and cooperate with regulatory oversight — giving you a third-party guarantee beyond our own promises.